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Many people in West Michigan are interested in starting a company but the people inside the Factory walls are actually doing it. When you come here you’re not alone. You’re encouraged and without skepticism you and your idea are fully embraced. Entering into a community like this is an extraordinary feeling and one you won’t get so consistently in any other West Michigan location.

Because of this, the chances of serendipity are dramatically increased. It’s not that you won’t meet great people by not coming to the Factory, it’s that you won’t get it so consistently. And if someone you need to meet or never thought of to meet isn’t here – our community most likely already knows them and you can be having coffee with them within days.

You don’t have to come to the Factory to be successful, but with everything that’s ahead of you and your venture, it’s not a bad place to be.